News Archives
Rolling Stone(?) on Magazines
By Andy Jackson, Executibe Director, April 14 2010
My wife subscribes to Rolling Stone, and pointed out to me the two-page ad(?) on pp. 4-5 of the April 15th issue. Opposite a photo of super Olympic swimmer Jim Ficus, in large type, is the following:
We surf the Internet
We swim in magazinesThe Internet is exhilarating.…
To Be Ad Driven or Circ Driven, That is the Question
By Andy Jackson, Executive Director, March 10 2010
Even before the current recession, we were debating the future of magazines. The relentless march of information technology—and remember, we’re in the information business—was posing big questions for all of print publishing including magazines. And the current economy has thrown into sharper relief an old question for magazine publishers: To…
Is the iPad the Next Big Thing for Magazines?
By Andy Jackson, Executive Director, January 28 2010
It’s way too early (as I write, less that 24 hours after its announcement) to know what impact Apple’s iPad will have on magazines, but my sense is that it will be big. It looks like the closest thing yet to a non-paper medium that can offer something like the…
Guest Blog: What Makes IRMA Conferences Different
By Mark Newman, January 13 2010
Mark writes: “I thought I sent this link to a blog I did on the IRMA conference for Folio:. Better late than never I suppose. http://www.foliomag.com/2009/conference-group-therapy
IRMA Members Share Ideas on
By Andy Jackson, Executive Director, October 18 2009
IRMA members (magazines & sponsors), keep up with your regional magazine publishers’ community. Join IRMA’s Facebook group . Do you have a question about circulation, special issues, ancillary products, or another aspect of your publishing business? Here’s the place to keep the discussion going.
To join…
Editorial Credibility: The Fuzzy Line Between Ads and Editorial
By Andy Jackson, executive director, April 24 2009
The divide between editorial and advertising has been a perennial topic among publishers almost since the first periodicals. And lately, with increased economic pressures, some magazines are even considering selling space on their front covers!
I don’t believe any of our members are going that far, but the issue was…
The Broken Newsstand
By Andy Jackson, executive director, April 08 2009
I recently heard from a student of mass communications studying the current newsstand situation. She asked a number of questions but essentially wanted to know why publishers, especially of smaller independent titles, don’t simply bypass the national distributors and sell directly to wholesalers. I’m not an expert but I offered…
Check This Out...
By Andy Jackson, executive director, January 29 2009
In 1999 (the last century!) Herman Kelly built the original, first edition of this website. It has served nobly, but Web technology has moved on and late in 2008 the board of directors asked me to direct a redesign.
Here it is. I invite everyone to have a look…
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