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Welcome
Welcome to the website of the International Regional Magazine Association (IRMA), a gathering place and information source for regional publications. For information about our member magazines, see the Magazine Rack section of this site.
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Upcoming Conference
New Mexico
October 16-21, 2009
Hosted by New Mexico Magazine
“One very productive aspect of the IRMA conferences is the informal sharing of information, everything from contributors’ fees to good advertising strategies. Questions come up outside the formal presentations in the spirit of working together.“
-Elizabeth Folwell,
Creative Director
Adirondack Life
This is sure to be your best opportunity of the year to pick up tips and tricks for surviving and thriving in the downturn!
The staff at New Mexico Magazine is planning a wonderful program for the 2009 conference in Santa Fe, but one that recognizes the tight budgets most of us are working with.
Sessions will focus on cost savings and efficiency , with topics such as marketing in a poor economy; cash flow, “separation of church and state”, evaluating good web talent, contributors’ contracts, reader generated content, workflow, soft proofing, the new newsstand, and more.
The conference is open only to IRMA members. You must be registered for the conference and a member of IRMA, or receive a special invitation, to attend the conference. Registration forms will be available in the Members-Only area of this Web site when they are ready.
How to join IRMA
Editorial Credibility: The Fuzzy Line Between Ads and Editorial
By Andy Jackson, executive director, April 24 2009
The divide between editorial and advertising has been a perennial topic among publishers almost since the first periodicals. And lately, with increased economic pressures, some magazines are even considering selling space on their front covers!
I don’t believe any of our members are going that far, but the issue was…